Starbucks baristas can also take orders through digital drive-thru screens, which the company says are installed at about 3,800 stores. Drive-thrus have been up industry-wide because they are perceived as a "safe way to use the brand" Kalinowski Equity Research founder Mark Kalinowski told Insider. On-the-go orders, meaning drive-thru and pickup orders, made up 80% of Starbucks orders prior to the pandemic, Starbucks told Insider, and increased more than 10% over pre-pandemic levels in the first quarter of 2021. Starbucks and Chick-fil-A are two of the biggest drive-thru players, and they've adopted some similar strategies. The new Starbucks is on Route 1 North, in the same shopping center. I'm sure there were pandemic-related delays, but now it's finally open. I first told you about it back in December of 2021. It's in West Windsor Township and has been in the works for a while. Even salad chain Sweetgreen is jumping on the trend. Attention Starbies lovers, there's a brand new one that just opened in Mercer County.
McDonald's, already a drive-thru heavy hitter with 25,000 worldwide, says that 70% of sales in top markets are from drive-thru orders. Drive-thru orders have grown across the fast-food industry since the pandemic closed many dining rooms. Starbucks and Chick-fil-A both rely heavily on drive-thrus, and use video technology and handheld tablets to take orders.įast food and fast-casual brands across the country have optimized drive-thrus over the last year as they became crucial in the age of COVID-19.
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